Publications

How Advances in Digital Health Benefit Pregnant Women
www.ermt.net/4_April2017.php
Pregnant women can use Smartphone apps, social media, and remote health monitoring devices to   provide security, confidence, and information about the condition of not only their own health, but also that of the baby. Pregnant women can easily gain information about nutrition, complications, and fetal development using current technologies that can provide tips and alerts for preventive care, emergency-care, post-delivery support, and information about emerging risks.  Remote monitoring of high risk pregnancy and prevention of preterm labor can now be done in the patient’s home using telehealth devices.  Remote monitoring of high risk pregnancy and prevention of preterm labor can now be done in the patient’s home using telehealth, as well as the non-stress test (NST) is a common test done on patients with high risk pregnancy to identify fetus heart rate (FHR) for fetuses that are in immediate danger . Several apps are available on smartphones for pregnant women that offer support and track the health of both the mother and the fetus.  The Dyno, a remote health monitoring system can track the mother’s health and alert caregivers if action is required.
Keywords:  Smartphone apps, remote health monitoring devices, high-risk pregnancy, non-stress test (NST), fetus heart rate (FHR), Dyno.

How advances in technology improve HIV/AIDS care
http://www.ijbm.org/v6i4_12.htm
In the U.S., individuals aged 50 and older who are living with HIV has increased, leading to a phenomenon called the graying of the HIV/AIDS epidemic. Advances in in treating HIV have brought about a large growing population of seniors with HIV who are simultaneously facing social, psychological, and physical challenges correlated with the aging process.  HIV/AIDS related stigma has been linked to health, depression and loneliness.  39.1% of HIV/AIDS patients showed symptoms of major depression.  Consequently, to reduce lasting effects of major depressive symptoms, there is a vital need for service providers to employ innovative efforts to confront the stigma and psychosocial and physical health problems that are characteristic of an AIDS/HIV population that is advancing in age. The new technological approaches to healthcare delivery have resulted in faster,  more accurate diagnostic and monitoring, more sophisticated coordination across regions and agencies, as well as sophisticated risk-checking procedures.  New healthcare technology that can help the AIDS/HIV patient is called Health Information Technology, a basic element of Health Relationship Management Services which is a new approach to healthcare.  HRMS can assist individuals with HIV/AIDS in managing not only their physical, but also their mental health.
Keywords: HIV/AIDS, IoT, HRMS, Remote Health Monitoring

How Health Relationship Management Services (HRMS) Benefits Corporate Wellness
http://www.ijbm.org/v6i2_11.htm
The typical worker spends about 47 hours a week commuting sitting in cars, trains, buses, or sitting at their desks. These statistics show that maintaining a healthy work and life balance has become progressively important. Workplace wellness and health promotion are of central importance for any organization in today’s world. People are becoming highly conscious about their health and seek to ensure that they are provided with best medical services and facilities in case of any health issue. Organizations have switched to proactive strategies for the healthcare of their employees. Billions of dollars are spent on the workforce only after illnesses or injuries have occurred. Over the past several decades, healthcare services have drastically changed, altering the manner in which healthcare was previously managed. Technological advancements in medical systems have revolutionized the healthcare industry, and digital health tracking has been quite successful in monitoring patients’ health. Since patients are continuously monitored, no matter where they are, these systems can indicate patients’ adherence to medical protocols and act as a warning sign for such diseases as heart problems, Alzheimer’s disease, and many others. Health Relationship Management Services (HRMS) is a new paradigm which defines comprehensive healthcare for an individual. HRMS is a complete health ecosystem suitable for the workplace, which enables healthcare providers to collect personal health data from various sources, analyze it for positive outcomes, and take action to preserve an employee’s good health to reduce absenteeism or turnover. HRMS can act as a preventative sentinel for corporate well-being as well.
Key Words: corporate wellness ● health relationship management services ● patient health data ● lifestyle

How Health Relationship Management Services (HRMS) Benefits Telemedicine
http://www.ijbm.org/v6i2_12.htm
Yousef lives in a remote area of Pakistan with limited access to healthcare. As a result of not having proper disagnoses, care or medication, Yousef’s hypertension has begun to damage his heart. A major barrier for Yousef getting good healthcare is the long distance between the village and quality care hospitals that are miles away, so he becomes a patient at the local village quack clinic that is not qualified to treat Yousef’s complicated health condition. Telemedicine in the form of Health Relationship Management Services (HRMS) has come to the village, so now, Yousef can receive proper diagnoses, advice, medication and treatment without having to travel afar. Telemedicine allows specialists that are miles away to access Yousef’s personal health data to make meaningful decisions about his healthcare.
Key Words: telemedicine ● health relationship management services ● health condition ● healthcare

How Health Relationship Management Services (HRMS) Benefits Corporate Wellness
http://www.ijbm.org/v6i2_11.htm
The typical worker spends about 47 hours a week commuting sitting in cars, trains, buses, or sitting at their desks. These statistics show that maintaining a healthy work and life balance has become progressively important.  Workplace wellness and health promotion are of central importance for any organization in today’s world.  People are becoming highly conscious about their health and seek to ensure that they are provided with best medical services and facilities in case of any health issue. Organizations have switched to proactive strategies for the healthcare of their employees.  Billions of dollars are spent on the workforce only after illnesses or injuries have occurred. Over the past several decades, healthcare services have drastically changed, altering the manner in which healthcare was previously managed. Technological advancements in medical systems have revolutionized the healthcare industry, and digital health tracking has been quite successful in monitoring patients’ health.  Since patients are continuously monitored, no matter where they are, these systems can indicate patients’ adherence to medical protocols and act as a warning sign for such diseases as heart problems, Alzheimer’s disease, and many others.  Health Relationship Management Services (HRMS) is a new paradigm which defines comprehensive healthcare for an individual.  HRMS is a complete health ecosystem suitable for the workplace, which enables healthcare providers to collect personal health data from various sources, analyze it for positive outcomes, and take action to preserve an employee’s good health to reduce absenteeism or turnover.  HRMS can act as a preventative sentinel for corporate well-being as well.


Patient Engagement Meets Personalized Interactive Communication and the 3P’s: Patients, Providers and Payers
http://www.ijsrp.org/research-paper-0516.php?rp=P535372
Chronic diseases comprised a large share of the estimated $3 trillion in American healthcare expenses in 2013. The U.S. government started to penalize hospitals based on their readmission rates in 2013, and these fines are going to increase in the future.  Patient engagement has become a criterion for (i) better outcomes, (ii) fewer hospitalizations, (iii) fewer visits to the ER, (iv) fewer readmissions after hospital discharge, and (v) more gratified patients.  Now patients can manage their health by communicating to health professionals using mobile app technology.  Personalized interactive communication is a key element of patient engagement, whether during a hospital stay or with their healthcare providers.  Many healthcare providers have seen patient engagement increase as a direct result of adopting interactive electronic communications.  Hospitals are specifically playing their role in the betterment of humanity by establishing websites and other tools that can help people monitor and manage their health.  An effective means of patient engagement, Health Relationship Management Services (HRMS) is a combined effort of the 3 P’s:  Patients, Providers and Payers.  HRMS monitors an individual’s health and interactively communicates actionable information and provides interactive outlets for patient engagement.  Patients can now manage their health by interacting with technological communication devices or systems.


Health Relationship Management Services (HRMS):  A New Healthcare Paradigm Using the 5Rs

Tehrani, N. (2016). HRMS. Health Relationship Management Services (HRMS): A new healthcare paradigm using the 5Rs. International Journal of Biomedicine 6(1) (2016) 87-89 doi: 10.21103/Article6(1)_CC1
Health Relationship Management Services (HRMS) is a new paradigm comprised of the 5Rs which define a comprehensive patient healthcare system in the digital health age.  This service uses a health monitoring system with sensors and a patient application portal that can Read data and securely send it to the cloud with amended data from Electronic Health Records (EHR).  The read data is Restructured by analytics software for evaluation and personalization in an aggregated form represented by an individualized health scoring and demographic grading system.  The Results are previously restructured data that must become actionable to lead to an escalation path to the Communication Center for a Response.   On a periodic basis, Repeat of the cycle will improve patient health outcomes through an interconnected link of services for optimal continuous health relationship management. Providers can leverage the HRMS platform to generate data-driven approaches fostering a positive and lasting impact on their patient’s health.  Payers can track data to ensure a more healthy patient population and review meaningful  outcomes.


Innovation: Love, Passion or Both?
Tehrani, Nik, et al. “Innovation: Love, Passion or Both?” International Journal of Biomedicine 5(4) (2015) 235-237
Innovations are heavily influenced by both love and passion. First, innovation happens for the love of what one does, but passion keeps it going. Hence, it is through love and passion by which innovations are both born and nurtured. Human passions fuel innovations, and without these emotions, innovation would be impossible. Passionate innovators share their passion with others.


How Digital Health Technology Aids Physicians

Tehrani, Nik, “How Digital Health Technology Aids Physicians,” International Journal of BioMedicine 5 (2), 2015
There is so much health and medical information available today that physicians cannot be expected to know it all. Thus, advances in technology have become a necessity for doctors to track patient information and care, and add to patient databases for reference and to conduct research. It is important to understand the new language of digital health, such as Personal Health Record (PHR), Electronic Medical Record (EMR) and Electronic Health Record (EHR), all of which sound similar, but are not interchangeable. The ideal comprehensive IT system would empower patients, advance healthcare delivery and transform patient data into life-saving research (Kaiser, 2015). OmniFluent Health is language translation software that will allow for better patient/practitioner communication and avoid errors. Digital technology employs the use of big data that is shared, accessed, compiled and applied using analytics. However, information transfer, especially as mandated by current ethics of use of technology, has resulted into breach of patient privacy. Improved digital technology is providing the health care field with upgrades that are necessary, electronic files and health records, from mobile apps, and remote monitoring devices.


The Future of Chronic Care Management and New Tools for the Physicians
Tehrani, Nik, “The Future of Chronic Care Management and New Tools for the Physicians,” Journal of Medical Biomedical and Applied Sciences, 2:6, June, 2015
Due to the aging American population, healthcare patients and providers are seeking new solutions to lower costs. Today’s patients, including those with chronic maladies, have taken on the role of the consumer who looks for affordable prices for their healthcare. This has created new opportunities for chronic health care management, such as remote health monitoring for home use. Non-face-to-face services, such as medication reconciliation, provider coordination, social services, and remote patient monitoring, is available to beneficiaries of Medicare for significant chronic health conditions. However, payments are not sufficient to pay for staffing and technological investments that are a necessity for chronic care management, so providers normally do not provide such services (PYA, 2015). This results in patients with chronic diseases having to fend for themselves between necessitated care, which translates into distressed patients and higher costs. Remote Health monitoring from the home can alleviate costs and eliminate trips to the doctor or hospital.


Community Pharmacies; The Future of Healthcare in the U.S.

Tehrani, Nik, et al., “Community Pharmacies; The Future of Healthcare in the U.S.,” Journal of Pharmaceutical Research & Opinion (JPRO), 2015, Vol. 5, Issue 5.16
In response to the Affordable Care Act, innovations are taking place in the healthcare industry to improve patient healthcare and reduce costs.  Over the past twenty years, the pharmacy profession has transformed into a position of offering innovative solutions for the nation’s most critical healthcare issues (Johnsen, 2015).  Neighborhood pharmacies are becoming the new face of healthcare, with one-on-one consulting, medication dispensing and management, and vaccinations.  Remote healthcare monitoring devices (telemedicine), such as the Dyno, can allow patients to take charge of their personal healthcare at home, reducing or eliminating trips to the physician’s office or the hospital.  These innovations are leading to more efficiency in healthcare and reductions in healthcare costs, and can provide healthcare to under-served communities.


Patient Engagement in Digital Healthcare

Tehrani, Nik, “Patient Engagement in Digital Healthchttp://innovativejournal.in/ijmhs/index.php/ijmhs/article/view/50are,” Innovative Journal of Medical & Health Science, 10.15520/ijmhs, 2015, Vol. 5, Issue 2.50
The American healthcare industry has been impacted by Information Technology (IT) digitization, making healthcare more accessible and affordable.  This will not be successful unless patient engagement is encouraged to advance innovative digitized healthcare.  Healthcare providers must work in partnership with the patients to ensure that the target is achieved. Digitally engaging patients does not rely on face-to-face meetings, but rather will allow for remote diagnoses and treatment recommendations.  An Infosys study (2013) indicates that a high number of patients favor electronically sharing personal health information with their physicians and feel confident that their personal medical data will not be compromised.  Many patients share personal medical information online and on mobile devices, and even use their mobile apps to communicate with physicians.  Patient engagement occurs when they understand the benefits of services offered by the healthcare systems through marketing campaigns and promotional offers.  Patients will be empowered once they are educated on the programs that allow them to manage their own healthcare, including patients who are not technologically savvy and are reluctant to use digitized healthcare systems.


Remote Health Monitoring in Action

Tehrani, Nik, et al., “Remote Health Monitoring in Action,” International Journal of Business Management and Economic Research, Vol. 6 (1), 2015
The Universal Declaration of Human Rights, an international human rights law, requires governments to provide right-to-health systems.  One solution for reaching patients in remote locations to avoid costs associated with transporting health workers, and the sheer numbers of patients, is a remote health monitoring device.  Also, the increase in the occurrence of chronic disease in an aging population ages leads to immobility, increasing the need for remote health monitoring devices as well.  Results of cardiac rhythm disorders such as “atrial fibrillation (AF), bradycardia, atrioventricular (AV) block and sudden cardiac death” (Thibault and Guerra, 2010, para. 2) can be remotely gathered using digital technologies, such as wireless biosensors, integrated with traditional medical data and made accessible to doctors.   Dyno Sense Corporation has developed a fully integrated multi-scan health scanner using nine sensors to measure 33 different health metrics using a new device called Dyno that can monitor all the critical vitals (ECG, heart rate, blood oxygen, respiration rate, breathing efficiency, blood pressure change, body temperature, plus others in development) at home or in a remote area.  The Dyno has been proven in clinical trials to successfully monitor health conditions.


Taking Control of Health Care

Tehrani, Nik, “Taking Control of Health Care,” Zenith International Journal of Multidisciplinary Research, 2015
To lower health care costs, it is necessary to improve the care of patients who suffer from chronic diseases such as diabetes and heart disease to help them remain in good health, out of emergency rooms and out of hospitals where patients often contract infections. Due to the trend of aging Americans, health care costs are rising due to aging adults experiencing changes in chronic health conditions which often limit activities. Yet, despite physical limitations, elderly Americans prefer to live in their own homes, which could reverse increasing health care costs. As a result, many elders may require a home system to monitor their safety and their health. To effectively care for patients across a range of settings, remote monitoring of people with chronic diseases, and more, is a promising technology. DynoSense Corporation, a medical device company and creator of the world’s first fully integrated multi-scan health scanner, has developed a product called “Dyno,” a device that fits well within the new paradigm of preventive healthcare delivery.


Understanding Green Business

Book2Tehrani, Nik, et al., Understanding Green Business (MBA Textbook), AuthorHouse, Inc., 2011
Why Understanding Green Business? With every new day society has become more aware of the increasing threats to the globe due to the non-environmentally friendly practices that have been occurring in the previous years. Due to the new-found awareness, people have taken greater lengths to pass laws, alter company policies and change their everyday lives to do their part in helping to preserve the environment and prevent any further damage. Rather than taking the easy route and continuing their habits, society is putting forth a consciousness effort to go out of their way to improve the environment in any way they can. As a collective force the going green movement will better the environment and allow further generations to enjoy a clean and productive world. How is Understanding Green Business structured? Dr. Tehrani and Dr. Sinha dedicate each chapter to a different aspect of “going green” in this book such as products, transportation, networking, research, and energy alternatives. In addition, the authors discuss green careers and provide useful information on how to go about working at a green company. The future of the green movement and its impacts are mentioned so as to provide a potential impact of current changes in the future. It also shows a possible interpretation of how the future green movement shall be exercised. Who is this book for? This book has been created as the core textbook for Business professionals, industry practitioners, academicians and students who would like to hone their business skills, and keep up with the latest trends in Green Business. As a result, Understanding Green Business will support students pursuing a master degree in MBA, Certificate in Management or a Diploma in Management and/or Business while undergraduate students in business programs.


Green Alternative Energy

Tehrani, Nik, “Green Alternative Energy,” Global Energy Conference (GEC), San Francisco, CA, October 2010.
To save the planet and life on earth, drastic measures need to be taken. Initiatives for sustainable development must be enforced immediately and at a large scale. In this context, also considering the rising oil prices, it is pertinent that the world starts to consider alternative sources of energy that are renewable. Apart from being renewable, it is also important that the world moves towards being eco-friendly. In this paper, you will learn about what exactly renewable sources of energy are and their significance today.


A Futuristic View of American Economy

Tehrani, Nik, “A Futuristic View of American Economy,” Northwestern Polytechnic University, NPU Technology Journal, 2009
The economy of all nations is ever changing; the United States’ economy is no different. The United States economy has grown exponentially in all sectors in the last 15 years with agriculture being the most important and crucial part of the country’s economy. Over the years, the agriculture sector has seen an increased growth due to its farmer-friendly policies, availability of fertile and arable land, and favorable weather conditions in the northern hemisphere. However, by the end of World War II, the agricultural sector was facing problems of overproduction that pushed the depression of prices of agricultural goods. Although, government interventions helped to smooth out the problems faced in agricultural sector, in recent decade this sector has declined and is now more focused on the manufacturing sector. This has been further strengthened by improving standards of technology which has made the U.S. a leading manufacturing power. The U.S.’s economic success has inspired others. Developing and underdeveloped countries have replicated many U.S. policies to improve their industrial output thus, resulting in the manufacturing sector becoming the primary focus in countries in Asia, and Africa. Along with rising world populations and the scarcity of agriculture land, it is believed that there will be a shortage of nutritious food in the near future in most of the underdeveloped and developing nations. To address this issue, this paper puts forward the argument that emphasis more governmental spending on agriculture and the use of biotechnology to develop biotech crops. Emphasis is on the use of aquaculture using biotech food that will help to reduce pollution in the environment. Furthermore, this paper suggests that the use of biofuels and aqua cultured products will have a positive desired beneficial effect.


Contemporary Marketing Mix for the Digital Era

Book1Tehrani, Nik, Contemporary Marketing Mix for the Digital Era (MBA Textbook), AuthorHouse, Inc., 2008
Effective marketing is vital for the success of a product, service, or business. With the pervasive and ever-increasing use of the Internet by the target markets, marketers are required to include the Internet in their marketing plan. Dr. Nik Tehrani explains the importance of e-marketing and presents the relationship between e-marketing and e-business. The exponential growth of e-commerce has changed the face of retail and service marketing. To remain competitive in the marketplace, marketers must include the virtual world of marketing in their plans, thus helping sellers develop various marketing strategies. Marketers are the sellers’ tool and Contemporary Marketing Mix for the Digital Era is the tool for successful marketers. Traditionally, the marketing strategy consists of the 4 Ps: Product, Price, Place, and Promotion. However, to develop a contemporary marketing strategy which includes the virtual world, other components must be examined. Dr. Tehrani illustrates the 11 Ps required for successful e-marketing strategies. The 11 Ps of e-marketing strategy are an expansion upon the traditional 4 Ps. Readers are adeptly shown how People, Partnership, Productivity, Personalization, Physical Image, Protocol, and Privacy are elements of contemporary marketing. This book, illustrated with practical examples and case studies, summarizes these 11 Ps and explores the internal and external customers of all sellers, products both tangible and intangible, the partnerships that help sellers maintain a steady flow of products, and the pricing structure of e-products. Making intangible products tangible, the methods required to push products, and essential personalized services adapted to the Internet are also covered; all in order to help marketers learn what is required by the sellers to sell their products effectively. This book additionally includes a comprehensive look at e-business privacy issues and laws, as well as respect for and maintenance of international protocols.
This book is written for marketing professionals, industry practitioners, academicians, and students alike so they sharpen their marketing skills and keep up with the latest trends in the marketing field. Dr. Tehrani addresses the changing marketing environment and ways to effectively modify strategies to meet the needs of conventional marketing.


Developing Methodological Solutions for E-Business Marketing Planning to Achieve Superior Results from Mature Market Females

Tehrani, Nik, Developing Methodological Solutions for E-Business Marketing Planning to Achieve Superior Results from Mature Market Females, PhD dissertation, Northcentral University, ProQuest, 2008
The proposed study is a quantitative descriptive analysis that examines which design and development process factors are significantly correlated with the effectiveness of an Internet marketing plan targeting females between the ages of 60 and 75. In the course of this study, descriptive research will answer questions concerning how well the organizational marketing management process is currently developing strategic marketing plans and how effective those plans are in producing high-performance returns. Through an analysis of the modern marketing management process, observations will be made which determine that the chosen target market is likely to show a greater response when developed through customized marketing planning strategies that will be deemed superior to current methodologies.


Ten Ps of E-Marketing

Tehrani, Nik, “10 Ps of E-Marketing,” Northwestern Polytechnic University, NPU Technology Journal, 2006
E-business is dynamic, quickly changing, and therefore it is an exciting business environment. To operate successfully in such a changeable and fast-paced environment, it is essential to apply the conceptual frameworks that are advantageous within successful practices and examples. All marketers have a task of building a marketing program or plan to achieve the organization’s desired objective (Kotler, 2003). The diffusion of the Internet has revolutionized the business landscape. Not only has the Internet reconfigured the way companies do business and the way consumers buy goods and services, it has been instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu & Garcia, 1999). The initial wave of research has investigated piecemeal components of e-marketing, notably banner advertisements and consumer information search processes (Ducoffe, 1996; Hoffman & Novak, 1996; Novak, Hoffman & Yung, 2000; Rowley, 2000). What is missing from this research platform are papers that address the organizationally broader, more strategic aspect of e-marketing. Today, the marketing program consists of numerous decisions on the mix of marketing tools to use. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. Successful e-marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful e-marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, 2001).  The e-marketing strategy process has four primary segments: product, price placement, promotion and people (Kotler et al, 2001). This paper will extend these four P’s to ten P’s for the broader vision to their business and highlight all additional areas. In addition to outlining the ten Ps, this paper focuses on the potential limitation of the conventional 4 P’s of marketing in applying to e-business/e-marketing environment.